The ZenTrading advantage: A clear choice
Make the complex, simpler. From investing to financial planning and pricing, our goal is to be straightforward and help with your unique needs.
Open an AccountPlanning & Advice
With investment strategies for retirement and more through ZenTrading Go®, plus the benefit of tax-smart investing with ZenTrading® Wealth Services, we're here to help.
Straightforward Pricing
Zero commissions for online stock, ETF and options trades. Zero expense ratio index mutual funds. And fixed income strategies that may save you up to $15 per bond.
Expert Insights and Trading Tools
Make the most out of your financial life with easy-to-use tools and the latest professional insights from our team of representatives.
Our mission in working with you
We believe the more we can make investing and financial planning clear and simple, the more confident you'll be about the decisions you make. And the more you'll get from our relationship together.
Ready to invest?
Whether you need a trading account, or a rollover, traditional, or Roth IRA—it only takes a few minutes to open an account.
Open an AccountJust getting started?
We're here to help no matter where you are in your financial journey with the account choices, tools, and information.
Start ExploringKeeping your information and assets secure
The protection of your portfolio and personal information is the foundation of our relationship. That's why we offer the latest technology to help give you the ultimate benefit—peace of mind.
Portfolio Protection
Advanced security measures to protect your investments and personal information.
Regulatory Compliance
Full compliance with financial regulations and industry standards.
Data Encryption
Bank-level encryption to keep your financial data secure.
Help maximize every trade with our tools, research, and execution
ZenTrading has been recognized as an industry leader in trading platforms, receiving top ratings for our comprehensive tools, competitive pricing, and exceptional customer service.
See Why We're an Industry LeaderAwards and recognition
See what independent third-party reviewers think of our products and services.
Best App for Investing
NerdWallet
2022-2025
Best Online Broker for Beginning Investors
NerdWallet
2022-2025
#1 Overall Broker
StockBrokers
2022-2024
Best Online Broker
Kiplinger
2024